ADOLPH SCHNEIDER
Adolph Schneider had a front-row seat to history — thanks to a cushy chair with NBC. Schneider (left), who attended Omaha University from 1930 to 1935, at one point was director of NBC-TV News and Special Events. As such, he led coverage of the 1948 Dewey-Truman presidential election, the A-Bomb tests, political party conventions and more. He also developed familiar TV shows, including still-running “Meet the Press” and even an early 1950s Rose Bowl game. Known as “Dolph” in the newsroom, Schneider was a reporter for the Omaha World- Herald while taking classes. He later delivered news for radio station WHO in Des Moines before landing with NBC’s news department, eventually directing staff in production of stories during the war. In the late 1940s, he taught extension courses at Columbia University. He resigned from NBC in 1953 and eventually became a motion picture production manager for Magna Films, which produced, among other things, films for the PSSC physics courses that were developed to improve science teaching in response to Sputnik.